Oil & Gas- Preferred Market Area Analytics
Deliverables:
-A deliberate, focused geographic portfolio strategy across NW Europe
-Identification of competitive strengths/weakness by market
-Strategic framework for assessing retail market attractiveness/competitive position
-Dynamic tool linking PMA attractiveness to updated retail margins
-Ranking model to prioritize PMAs for investment/harvest
-Tools to concentrate capital on higher return opportunities and drive productivity
*Analysis demonstrated the most attractive markets were frequently not the markets where client had most competitive position.
Retail- Consumer Demand Heatmap
Proprietary heatmap analytics included:
-Demographic Segmentation
-Traffic Patterns & Volume
-Psychographic Segmentation
-Behavioral Segmentation
* Wise Investment- Client wanted to 'see' how customer demand was distributed in Harris County, TX before undertaking site selection strategy.
Municipal Contract Audits - Created a GIS based mapping system to audit billing records and verify proper payment.
Results:
- $143K Additional Annual Revenue
- $150K Onetime back bill
Waste Management
Additional Waste Offerings:
-Route Optimization/Engineering/Adherence
-Disposal Optimization
-Operations evaluations & consultation
-Strategic sales & marketing plans
-Weight & hours of service compliance
-Mergers & acquisitions support
-GPS, GIS and digital conversion
-Municipal bid support
Pharmaceutical, Device and Healthcare
The path to the customer almost always leads through the provider or the pharmacist.
How do pharmaceutical companies find the providers or pharmacists with the highest prescription or sales potential? Strategic marketing analytics and location based solutions.
Some of our solutions for pharmaceutical and device sales:
• Identification of physicians and pharmacies with the highest sales potential
• Strategic analysis for healthcare using custom built GIS marketing technology
• Sales territory and sales force planning
• Targeted sales pitches based on specific customer and patient potential
• Performance monitoring of salesforce
• Monitoring and management of sales activities
• Tracking market dynamics- competitor mapping and market penetration
Industry Expertise
Small sampling of the solutions we have provided
Waste Management
• Route Optimization/Engineering/ Adherence
• Disposal Optimization
• Operations evaluations & consultation
• Business process design, measurement and management
• Strategic sales & marketing plans
• Weight & hours of service compliance
• Pre and Post merger analysis & synergy capture
• Acquisition due diligence and DOJ reporting
• GPS, GIS, cameras and digital conversion
• Municipal bid support
• New Site Selection
• Commercial, Residential and Rolloff/Industrial lead generation
• Pre and Post Merger Analysis & Synergy capture
• Trend mapping
• Business intelligence through interactive dashboards and scorecards
Retail
• Site selection
• Cannibalization of existing store revenues
• Network planning
• New store sales forecasting
• Acquisition support, analysis and due diligence
• Customer profiling and segmentation for marketing and sales promotions
• Trend mapping aggregate and individual customer purchases (SKUs)
• Business intelligence through interactive dashboards and scorecards
• Market share and market penetration analysis
Oil & Gas
• Site Selection
• Network analysis and optimization
• Pre and Post Merger Analysis & Synergy capture
• Sales and Marketing analytics
• Volume and sales forecasting
• Market share and market penetration analysis
• Trend mapping by product, segment and market
• GIS based site selection and product optimization application
• Business intelligence through interactive dashboards and scorecards
Healthcare, Pharmaceutical, Device
• Trend mapping of highest prescribing physicians and best performing reps
• Interactive dashboards and scorecards of pharmacy performance
• LEAP (Leads Evaluation And Prioritization) modeling for sales & marketing
• Customer and leads profiling and segmentation
• Courier and product representative routing and optimization
• Efficiency and operations process mapping